Module 4: Look Good Sell Well (How To Attract Customers With Visual Literacy)

Module 4 Quiz

1. A call to action (CTA) should be clear, compelling, and specific to encourage customer engagement.(Required)

True

False

2. Which of the following statements best describes the importance of aligning the visual story with your content marketing strategy?(Required)

Visuals are irrelevant in content marketing and do not impact audience engagement.

Aligning visuals with content marketing helps maintain consistency and enhances brand messaging.

Visuals are solely responsible for driving conversions and do not need to align with content.

Content marketing strategy does not require visual elements for effective communication.

3. What is the purpose of creating personas in marketing?(Required)

To collect demographic data of potential customers.

To create fictional characters for storytelling purposes.

To better understand and empathize with target audiences.

To generate random customer profiles for marketing campaigns.

4. Which of the following statements about the visual aspects of a brand is true?(Required)

The logo is the primary visual representation of a brand and helps create brand recognition.

Colors and typography have no impact on how a brand is perceived by consumers.

Visual aspects of a brand are irrelevant in building brand loyalty.

Pictures and layout have no influence on the visual identity of a brand.

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